The need for construction company websites is now more essential than ever. With the majority of people now looking to the internet to find a builder, carpenter, plumber, scaffolding firm, or any trade from within the construction industry for jobs they require.
We don’t know how to build a house, but we do know how to build websites for people that do, and that’s where we can help you.
Finding inspiration for your website and design is hard enough, but with other elements such as seo (search engine optimisation), keyword research and many other variables, you may get a bit lost an wonder what you did wrong, or why no one is looking at your site, even if it looks nice enough.
Why Your Website Matters
Getting the right design and appeal is crucial in securing work for your business. Your website is the first impression potential clients will see, so it needs to make an impact. You have literally 3 seconds to get their attention or they will leave and find someone else.
To keep users on your site and reading more about the professional services you offer, 3 things need to happen instantly.
1: Professional Web Site Design
When you browse the internet you will come across websites that have been around for many years. Unfortunately a lot have been left to gather dust and now look old fashioned and make an awful first impression. Your website needs to be professional, clean and easy to read. Too many pictures distract from what’s important and slow your website down.
Our construction company websites are built around your business, you will receive a modern and clean design that’s unique to you. Your company information will be neatly and clearly displayed to get their attention, that way visitors knows they have found what they are looking for instantly.
2: Clear and Precise Content
Once we have the visitors attention and they are happy to stay and browse your website, they are looking to find out more about you and your business. The content needs to be clear and to the point. It needs to flow nicely and lead to the ultimate goal… To get a client!
Clear and precise content combined with easy navigation is key to the usability of your website. The easier it is for people to find what they want, the more likely they are to spend time on your site and this builds trust for your business. Answering common questions and providing value to customers is key, doing this lets them know you will deliver a service, that is as good as your website.
3: Well Executed Calls To Action.
No one wants things thrust in their face, popups and annoyances are an easy way to drive people away. After a potential customer has found you, read about you and what you can offer them, we need to make sure they contact you for a quote or to arrange work.
This is done by “calls to action” simply put this is a way that gets web site visitors to perform a certain task. These are crucial in gaining clients, sales or contact information and have to be done well. As things have moved on a lot over recent years, calls to action need to be subtle but engaging, a nice clean contact form is essential, but simple calls to action include links within the content that are extremely user friendly and effective.
If this seems a little complex there is no need to worry, someone can do this for you and it won’t cost the earth. An example of an easy call to action… we use them right here. For example now you know what you need to be looking for when building a website, did you know we can do it all for you and it will only cost around £395. Can I really have a website for £395?
No mater what your business is we can help you get more customers, more clients and help grow your business – contact us now for more information or a free consultation.